Vacancy: Inbound Marketing Specialist
Join our dynamic team at Velocity Media as an Inbound Marketing Specialist, where you'll be an essential part of the marketing team in identifying new opportunities and optimising content strategies.
Non-negotiable requirements:
- Proficiency in marketing automation and CRM software
- Minimum of 4 years experience in a similar role
- HubSpot inbound marketing certification
- Google Certification
- Knowledge of building out workflows and defining funnels
- Extensive PPC and paid social experience
- Email and Mobile Marketing
- Thorough understanding of Inbound methodology
- Ambitious
- Able to work well independently as well as within a team
- Deadline driven
- Strong digital acumen
INBOUND MARKETING SPECIALIST
More About This Vacancy
Job Description
As an Inbound Marketing Specialist at Velocity, you will be an essential part of the marketing team in identifying new opportunities and optimising content strategies. More specifically, you’ll get to:
- Develop a strong understanding of products, competition, industry and marketing goals and objectives of the industry,
- Actively brainstorm and propose new ideas for inbound marketing campaigns,
- Measure the effectiveness of campaigns against agreed key performance indicators (KPIs),
- Understand analytics and data, using them to create effective content strategies,
- Maintain up-to-date knowledge of the industry’s best practices, strategies, and offerings around inbound marketing,
- Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social, inbound marketing, email campaigns, and events to grow customer acquisition,
- Be able to manage your projects and liaise with clients.
The Job Will Entail
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Assisting in defining a funnel-based digital strategy across all paid media platforms with a viewpoint of lead generation and subsequent nurturing
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Defining, managing and adjusting and optimising audiences across mediums.
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Building out ad sets using a funnel methodology
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Defining and building out workflows and automations post-lead capture
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CRM and Martech implementation, management and optimisation
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Optimising all campaigns in order to ensure ROI
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On page and off-page SEO
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Tag management
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Reporting and Analytics
Martech solutions: Hubspot, ActiveCampaign and Infobip
Paid Mediums include: Google (search, display and discover), Facebook, Youtube, Twitter and LinkedIn.
Please note that this is a remote position.
Recommended Skills
- Necessary digital marketing qualifications
- 3-4 years of experience in inbound marketing or a related field
- Strong writing and editing skills, with experience creating content for various channels
- Keen eye for detail
- Understanding and interest in data segmentation
- Familiarity with SEO and keyword research
- Knowledge of website analytics tools and experience analysing data
- Excellent communication and collaboration skills
- Ability to prioritise and manage multiple tasks and projects
- Strong problem-solving and decision-making skills
Flexibility and adaptability to change - A desire to learn and grow in the marketing field.
Recommended Martech & System Experience
HubSpot, ActiveCampaign, Salesforce, Google Suite, Facebook Business Manager, LinkedIn Business, ClickUp, Asana, Infobip, etc.
