Vacancy: Head of Content (Full Time or Fractional Contract)
We are an international organisation with roots in South Africa, expanding globally, particularly with the rollout of our City SuperApp. Our clients are predominantly South Africa-based, spanning industries like higher education, ITC, and social impact, but our growth trajectory includes scaling content and marketing efforts internationally.
We are seeking an experienced, self-motivated Head of Content to lead our content strategy and operations. This role is pivotal to driving Velocity's content success across client projects and internal initiatives. Reporting directly to the CEO, the role offers flexibility for full-time employment or a fractional engagement to suit the candidate's availability.
The Head of Content will oversee the creation and optimisation of high-quality, AI-assisted content, build scalable processes, and lead campaigns that deliver measurable outcomes. They will also be instrumental in building and mentoring a content team, ensuring sustainable growth.
Key Responsibilities
1. Strategic Leadership
- Develop and execute a long-term content strategy for Velocity, including the City SuperApp and diverse client projects.
- Position the content function as central to marketing success, focusing on audience engagement, lead generation, and client retention.
- Provide strategic insights on content’s role in global expansion efforts.
2. Content Operations & Execution
- Oversee the production of high-quality, SEO-optimised content across blogs, campaigns, social media, and lead magnets.
- Leverage AI-driven tools for content creation while maintaining editorial oversight for quality and relevance.
- Optimise content workflows for scalability across Velocity's platforms and clients.
3. Leadership & Team Development
- Build and manage a remote-first content team, fostering a culture of innovation and accountability.
- Provide mentorship and professional development opportunities, ensuring the team grows alongside the organisation.
- Establish clear KPIs for team performance and content success.
4. Campaign Execution
- Design and lead multi-channel content campaigns to drive traffic growth, engagement, and lead generation.
- Collaborate with marketing, sales, and design teams to align campaigns with broader goals.
- Regularly assess campaign performance and adjust strategies as needed.
5. Client Collaboration
- Act as a trusted content advisor for clients, ensuring strategies align with their business goals.
- Deliver high-quality client presentations and reports, showcasing the impact of content initiatives.
6. Performance Measurement & Optimisation
- Track and analyse content performance metrics (e.g., traffic, engagement, conversions).
- Use insights to continuously improve content strategies and demonstrate ROI to stakeholders.
Key Performance Indicators (KPIs)
- Traffic Growth: Month-over-month increases in organic traffic for Velocity’s platforms and client sites.
- Lead Generation: Consistent delivery of high-quality leads through content campaigns.
- Engagement Metrics: Improved user engagement (CTR, time on site, bounce rates).
- Team Development: Build a high-performing content team within 6–12 months.
- Client Retention: High satisfaction levels across client deliverables.
Skills & Qualifications:
Experience:
- 10–15 years in content strategy, digital marketing, and leadership.
- Proven track record of managing remote teams and scaling content operations.
- Expertise in SEO, inbound marketing, AI-driven content creation, and analytics tools.
Skills:
- Strong leadership and mentorship abilities.
- Ability to balance strategic vision with hands-on execution.
- Exceptional communication and collaboration skills across internal and client-facing projects.
Competencies:
- Self-driven and results-oriented, with a proactive approach to challenges.
- Flexible and adaptable to remote and international work environments.
- Strategic thinker with a focus on measurable outcomes.
Benefits:
- Access to AI-driven tools and training to enhance efficiency and scalability.
- Flexible work schedule to accommodate senior professionals balancing other projects.
- Opportunities for growth and leadership in building and scaling the content team.
Why Join Us?
As a remote-first organisation with a diverse client portfolio and ambitious growth plans, this role offers the chance to be at the forefront of content innovation. Whether you’re looking for a flexible, fractional engagement or a full-time leadership role, this position is tailored to deliver meaningful impact and career advancement.
