Vacancy: Junior to Mid Content Specialist
Join our dynamic team at Velocity Media as a Content Specialist, where you'll be at the forefront of developing and executing innovative content strategies for our city websites. This role involves curating engaging articles and events, optimising SEO, and managing social media platforms to enhance brand representation and audience engagement.
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Degree in Marketing, Communications, Journalism, or related field.
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Proven experience in content strategy and digital marketing.
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Familiarity with digital marketing tools and platforms.
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Experience in using Google Analytics.
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Strong SEO and social media skills.
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Excellent writing, editing, and communication skills including community management.
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Ability to analyse data and insights to guide content strategy.
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Strong organisational and project management skills.
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Ability to work on multiple projects simultaneously.
Reporting Structure:
- Reports directly to the Content Strategist.
Key Responsibilities
Content Strategy Development and Execution
Develop and implement content strategies tailored for each city website, ensuring alignment with overall business objectives.
Analyse and respond to content performance metrics to refine strategy.
Article and Event Curation
Source and curate relevant articles and events for city websites.
Collaborate with internal and external stakeholders for content creation.
Curate, create, and edit content, including articles and event listings, ensuring they are engaging, relevant, and up-to-date. This includes:
- Defining topical authority content ideas
- Reviewing, fact-checking and humanising AI-generated content
- Generating 100% human content.
Research and On-Page SEO Optimisation
Conduct thorough research to inform content creation and strategy.
Stay updated with industry trends and local insights.
Implement on-page SEO strategies to enhance organic search visibility.
Regularly update existing content to maintain SEO relevance.
Content Refurbishment
Social Media Planning and Community Management
Develop and manage social media strategies and content calendars to enhance brand presence and engagement.
Engage with the online community and represent the brand on social platforms.
Monitor social media engagement levels and feedback.
Brand Representation
Act as a brand ambassador, representing Velocity Media and its brands (Joburg.co.za and Pretoria.co.za) in various forums and interactions.
Attend events and build relationships from a public relationship perspective.
Collaboration and Coordination
Work closely with the Digital Design Specialist for the creation of digital assets.
Coordinate with the Content Strategist to ensure alignment and efficient workflow.
Task Management
Manage and execute tasks assigned via a Project Management System, ensuring timely and quality delivery.
