Email Marketing

Velocity Media has access to over 7 million email consumers on our B2C base (all enriched with demographics) and 400 000 CxOs, professionals and business decision makers on our B2B base. Our constantly maintained databases ensure the highest delivery and engagement rates.

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Why Email Marketing?

  • Highly visual advert placement.
  • Your advert is in a non-competitive environment.
  • Email allows for mass reach at a low cost per reach.
  • Email is ideal for driving traffic to your website or social media platforms.
  • Email is a powerful tool used to drive competition entries.
  • Ability to re-market to users who click or open the email.

Targeting Options

  • Age
  • Gender
  • LSM
  • Earnings
  • Address
  • Marital Status
  • Home Ownership Status
  • Directorship Status
  • B2B Targeting - Industry, Job Title, Size of Entity


 

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Extended User Journeys

We believe in the concept of extended user journeys which enables us to optimise conversion and ultimate ROI. These pre-defined journeys allow us to automate follow up communications to our audience based on engagement with our initial emails (opens & clicks).

Follow up comms can include:

  • Secondary / Tertiary emails
  • Re-marketing Ads via social or display
  • Follow up SMSes

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